Diddy's vodka brand has been named the official vodka of the 2013 'Sundance Film Festival'
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Diddy's Ciroc has been named the official vodka of the 2013 Sundance Film Festival, which kicked off yesterday (Thursday) in Park City, Utah.
Diddy says, “Ciroc vodka is the perfect addition to the Sundance Film Festival - we’re known to inspire great celebrations, and Park City will be no exception,”
The Hip-Hop Nation is no stranger to Sundance -- last year's fest included Ice-T's documentary Something From Nothing: The Art of Rap, the short film The Life and Freaky Times of Uncle Luke and the drama Filly Brown, about an up-and-coming Latina rapper.
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