Who knew silence could be so powerful. If you've seen Jay-Z's new cognac commercial, you'll understand why. The rapper is the star of D'usse Cognac's latest commercial for their bold new expression of cognac.
The commercial features Jay, sitting in a luxurious apartment overlooking his beloved New York City skyline, while smoking a cigar, in slow motion. A glass of D'usse's bold new cognac is just inches away on a table next to him. What is interesting is that there is no background music, no narration - only complete silence.