If ever an artist truly embodied the phrase "The Next Big Thing," Rita Ora would be it. The 21-year-old singer from London caught the attention of Jay-Z when she was just 18, and soon after he signed her to his Roc Nation label and took her under his wing. She has drawn early comparisons to fellow Roc Nation darling, Rihanna - which Rita takes as a great compliment - but her musical style, approach, and attitude are all her own. Fast forward to February 2012, when Jay-Z stopped by New York's radio station Z100 to introduce Rita Ora and play her debut single, "How We Do (Party)" for radio execs. Moments later, the song was played on the air for millions to hear - and that was just the beginning.
"How We Do (Party)" is "an amazing fun summer jam," Rita tells iHeartRadio, so it's no wonder early reception has been so positive. "It's just about having no boundaries and making sure you have fun when you can," she says, "because sometimes people take life a little serious... you gotta remember that life is great." After achieving major success in the UK as the featured vocal on DJ Fresh's #1 track, "Hot Right Now," Rita has high hopes for what lies ahead for her on this side of the pond. With a set of pipes like hers and Jay-Z on her side, the possibilities are endless.
"How We Do (Party)" is available for download on iTunes. For more on Rita Ora, check out her website at ritaora.com.